About Kim

Kim Zlatin, MA, BCPA

Kim Zlatin is a board-certified patient advocate with over two decades of personal and professional experience in healthcare navigation and case management. Kim’s journey into advocacy began with a master's degree in forensic psychology from John Jay College of Criminal Justice in New York City, where she gained deep experience helping individuals through complex challenges in the court system, often involving mental health and substance use issues.

Her path took a new direction when her young daughter was diagnosed with polycystic kidney disease (PKD), an experience that transformed her personal commitment to healthcare advocacy. Supported by the PKD Foundation community, Kim realized the immense impact of asking the right questions and finding quality care from the beginning. This experience fueled her dedication to helping others navigate the overwhelming emotions and isolation that often come with life-changing diagnoses.

Kim’s passion for advocacy grew as she continued her education, earning a certification in Consumer Health Advocacy and training with the University of Wisconsin-Madison’s Center for Patient Partnerships. This time, her work was hands-on in the field of patient advocacy—learning how to empower clients to find their voices and navigate their own healthcare journeys with confidence.

As a member of the “sandwich generation,” Kim brings empathy and expertise from her experience supporting both her daughter with chronic illness and a parent with Lewy Body Dementia. Despite her professional experience, she’s faced the same complex healthcare system challenges as her clients, including the unique hurdles in obtaining care through the Veterans Administration for her father, a Vietnam Veteran.

Driven by these experiences, Kim’s mission is clear: to be a reliable guide for individuals and families facing new diagnoses, denied insurance claims, and complex medical bills. While she knows the healthcare system isn’t perfect, she’s dedicated to helping alleviate its burdens, empowering clients to focus on what truly matters—their health and priorities. With Kim advocating behind the scenes, clients can feel assured that their healthcare needs are in compassionate, capable hands.